Les Grands Sites

March 16, 2017 - Amanda

We’re just coming to the end of a fascinating research project for a partnership of Grands Sites (AONBs) and departmental tourist boards along the north coast of France.  The area – 150 km from the Belgian border to the Somme estuary – is recognised in this country as a “gateway” to the rest of France, but little-known for its natural beauty and wide sandy beaches.  The partners want to attract more Brits there on leisure breaks, and over the past weeks we’ve been working with our sister company Bluegrass Research to carry out qualitative research into perceptions and motivations of visitors and non-visitors, resulting in insights that will inform tourism development and marketing plans.   Yesterday’s results presentation to a 20-strong group took place in a clifftop meeting room, reached along a coastal road that meandered through stunning scenery and sweet seaside villages.  A spring sea mist obscured what-should-have-been spectacular views of the English coast, but inside the room the fog lifted as we shone a light on the mindsets of British visitors …

Leave a Reply

Your email address will not be published.

*

Latest Tweets

Top 10 Travel Trends That Will Make 2018 the Most Adventurous Year Yet https://t.co/NTdnIdjwk0
18 January 2018

Congrats & good luck to our friends @RoosterPR! https://t.co/Ra68dcAyfZ
17 January 2018

Welcome to Our World @Michael_Ellis1 - new Minister for Arts, Heritage and #TOURISM
16 January 2018

Interesting stuff from @patriciayatesVB particularly re Sector Deal #TSocProspects
16 January 2018

Lots of talk at tonight's #TSocprospects abt strong growth, but challenges re productivity & recruitment
16 January 2018

See bluesailviews on Twitter