Cromford Mills Visitor Pricing Strategy and Marketing Plan

January 11, 2017 - Lorna

We are working with our good friends at DC Research on a Pricing Strategy and Marketing Plan for the Arkwright Society, which owns and runs Cromford Mills in Derbyshire. The study will make recommendations based on an analysis of the existing visitor attraction pricing strategy, a comparator review and analysis of the viability of a charge to enter the site. A new marketing plan will ensure Cromford Mills as a visitor attraction makes a positive financial contribution to the overall operation of the Cromford Mills site. The project builds on DC Research’s expertise in pricing and business planning across the heritage sector and our expertise in marketing for cultural and heritage visitor attractions.

Leave a Reply

Your email address will not be published.

*

Latest Tweets

Top 10 Travel Trends That Will Make 2018 the Most Adventurous Year Yet https://t.co/NTdnIdjwk0
18 January 2018

Congrats & good luck to our friends @RoosterPR! https://t.co/Ra68dcAyfZ
17 January 2018

Welcome to Our World @Michael_Ellis1 - new Minister for Arts, Heritage and #TOURISM
16 January 2018

Interesting stuff from @patriciayatesVB particularly re Sector Deal #TSocProspects
16 January 2018

Lots of talk at tonight's #TSocprospects abt strong growth, but challenges re productivity & recruitment
16 January 2018

See bluesailviews on Twitter