Cromford Mills Visitor Pricing Strategy and Marketing Plan

January 11, 2017 - Lorna

We are working with our good friends at DC Research on a Pricing Strategy and Marketing Plan for the Arkwright Society, which owns and runs Cromford Mills in Derbyshire. The study will make recommendations based on an analysis of the existing visitor attraction pricing strategy, a comparator review and analysis of the viability of a charge to enter the site. A new marketing plan will ensure Cromford Mills as a visitor attraction makes a positive financial contribution to the overall operation of the Cromford Mills site. The project builds on DC Research’s expertise in pricing and business planning across the heritage sector and our expertise in marketing for cultural and heritage visitor attractions.

Leave a Reply

Your email address will not be published.


Latest Tweets

Terrific workshop with the Leicester and Leicestershire Tourism Advisory Board as we start work on the place brandi…
21 March 2018

Hotel on skis: Mobile glamping cabin allows guests to enjoy Northern Lights from deep within the Arctic wilderness.…
21 March 2018

In travel "experiences, not stuff" is the mantra: now it seems the high priests of "stuff" are going all experienti…
21 March 2018

Where are the UK's youngest and oldest city populations? - BBC News Interesting to know…
19 March 2018

Looking forward to starting new project this week for @visit_leicester working on a place branding strategy and destination management plan
19 March 2018

See bluesailviews on Twitter