Ireland’s Ancient East
July 13, 2016 - Amanda
Ireland is making a new promise to international and domestic visitors – and we’re proud to be playing a part in bringing it to life. The Republic of Ireland’s tourism development authority Fáilte Ireland aims to grow the value of tourism to the East and South of the country dramatically by 2020 – turning what is now a transit region into a touring region. The new brand proposition is Ireland’s Ancient East, promising visitors “5,000 years of history, in lush green landscapes, with stories told by the best storytellers in the world”. We’re helping Fáilte Ireland to develop a ground-breaking stories-led approach to tourism development – working with the team inhouse and their strategic partners and industry.