What a difference a tweet makes

September 18, 2010 - Amanda

photograph of Graham on Scilly

We’ve been on the beautiful Isles of Scilly this week, starting work on a study to help them plan their future approach to tourism. Pictured are Graham and Roger meeting with local stakeholder Richard McCarthy in a typical idyllic spot.

We caught the Night Riviera sleeper from Penzance last night and I was home in Brighton before 9 this morning. It’s the second time I’ve caught the sleeper in the last month, and it’s a great way to travel. Plus, the compartment costs less than a night in an average B&B. And you get breakfast in bed!

We were doing some thinking about the Visitor Journey model as we sailed back across the Atlantic yesterday afternoon – you know, the virtuous circle that starts with “dreaming, booking, planning” and ends

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with “remembering, recommending and repeating”.

For years, destinations have looked for cost-effective ways of keeping the experience alive in visitors’ heads as they head home and re-enter everyday life. This morning I had proof of just how powerful social networking is when it comes to that final section of the circle.

Two tweets from Radio Scilly, which does a fantastic job of capturing the essence of the Scillies, read:

“A gorgeous sunrise today but definitely a chill in the air. Skybus and the helicopters are on time.”

And “Radio Scilly is getting reports that 150 dolphins are off the isles right now.”

I was back there in an instant.

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