But is it worth it?
August 11, 2009 - Amanda
Dr Johnson was the sort of celebrity every destination marketer dreads.
Eminently quotable (even after 2 centuries), he put his finger on tourism’s fundamental challenge when asked whether the Giant’s Causeway was worth seeing: “Worth seeing, yes … but not worth going to see”.
When it comes to tourism, all those creative marketing communications – the gorgeous prose, the arty shots, the zany videos – are nothing unless they convince potential visitors that it’s worth making the journey.
And – let’s face it – the ability to explore the world from one’s armchair has grown exponentially since Dr Johnson’s time.
So, everyone, back to work!
"Hipstorical" places - a new angle on authenticity in heritage tourism? Interesting piece https://t.co/5ydPSArDfV
Yes! @TUIGroup's Destination You suggests a brave new world of tightly targeted #destinationmarketing #possibilities https://t.co/0z4jg7fFmf
Thank you - great to have your input! https://t.co/eOImGQ1a0k
We had smells, tastes, sounds, textures & colours ... #stories #workshop #1066Country https://t.co/SUfZGR6zTg
Last few linger on roof terrace of beautiful De La Warr Pavilion @dlwp after our creative stories workshop for #1066 https://t.co/ftrWbCa8FR
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