But is it worth it?
August 11, 2009 - Amanda
Dr Johnson was the sort of celebrity every destination marketer dreads.
Eminently quotable (even after 2 centuries), he put his finger on tourism’s fundamental challenge when asked whether the Giant’s Causeway was worth seeing: “Worth seeing, yes … but not worth going to see”.
When it comes to tourism, all those creative marketing communications – the gorgeous prose, the arty shots, the zany videos – are nothing unless they convince potential visitors that it’s worth making the journey.
And – let’s face it – the ability to explore the world from one’s armchair has grown exponentially since Dr Johnson’s time.
So, everyone, back to work!
V&A Dundee launches initiative to promote Scottish design https://t.co/Rs63cmv4pb via @dezeen
Some lovely quotes on Cafe Nero and @PenguinUKBooks promo loyalty cards. Other brands available #lovebooks https://t.co/JzGzKlLyL1
The future will be completely different to today & take us all by surprise.Long-term vision's hard @URBEDmcr @theAoU https://t.co/SH5cvE4W60
Our team - Neen and Andrew - and with client out on site in Derbyshire, exploring cycling opportunities end of last… https://t.co/KQPDukouz8
‘Imagine living with this crap’: tempers in Venice boil over in tourist high season https://t.co/g8cycHDnKz
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